Descripción: Promotional video for the documentary about La Nueva Cancion in Latin America. "The Power of Their Song," which is a 60-minute documentary film (currently in production), is about beloved, Latin American folk-based musicians, most notably Victor Jara, who sang moving songs of freedom during times of dictatorship. Their powerful songs, composed largely during the 1960's and 1970's, blend beautiful, and at times haunting, melodies with passionate lyrics that express the hopes and fears of a generation of Latin Americans. Known as Nueva Cancion, or New Song, this tradition of rural, folkloric music has continued to evolve, absorbing many different regional influences, taking on new creative forms and acquiring relevant social content. Well-known musicians from around the world have covered some songs in the tradition. While its roots lie deep in Latin American culture and history, New Song music was first brought to the attention of the world when totalitarian military regimes seized power in South America during the 1970s.